31.1.11

Fiori d'artista/Artist's flower.




Petali_ Gerbera "Soap" e Gloriosa rothschildiana + Bocciolo_Lilium Asiatic
/ Petals_ Gerbera "Soap" and Gloriosa rothschildiana + Bud_Lilium Asiatic



Andreas Verheijen è un "Master Florist, nato a Zundert, l'epicentro olandese della cultura della dalia e famosissimo per la sua parate floreale. Ha vissuto per più di 15 anni in Gran Bretagna come responsabile delle Floral Sales ad Harrods.
Ora lavora come floral designer occupandosi di numerosi eventi e manifestazione per il Flower Council olandese. L'esuberante creatività di questo artista floreale lo ha spinto ha superare i confini del tradizionale Floral Design verso quello che viene da lui stesso definit "Flower Enginnering": un progetto-laboratorio che si occupa di creare nuovi fiori capaci di superare l'interpretazione comune di forma, colore e testura.

Foglie_Tillandsia e Pachyphytum+Cuore_Cymbidium+Stelo_Alga

/Leaves_Tillandsia and Pachyphytum+Heart_Cymbidium orchid+Stem_seaweed



/ Andreas Verheijen is a certified Master Florist. Born and raised in Zundert, the Dutch epicentre for Dahlia-culture and famous for its flower parade, a career in botany was inevitable. After having lived in Great Britain for 16 years where he worked as floral sales executive for Harrods’ floral department in London, as well as having had his own flower shop, he returned to The Netherlands.Nowadays he works as a freelance floral designer for e.g. the Dutch Flower Council, but still also works regularly in Great Britain on various events and exhibitions. Engineering is an ongoing project and is initially about creating flowers and not about arranging them. Apart from being proposals towards new varieties, the engineering series should primarily be seen as a laboratory towards shape, colour and texture in a broader sense than just the flower industry.

http://www.andreasverheijen.com

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